This project is a very personal retrospective of my own self and the way in which ambition and passion towards the forthcoming inform my design practice. I believe augmented reality, digital clothing and big data will re-design the tomorrow.

Brave New World is a novel that dates back to 1931 and the foundation of this project. Aldous Huxley portrays a society ruled by technological advances such as reproductive technology, sleep-learning and classical conditioning laying out the foundation of an expected future on an ever-growing technological society. Even though this is a dystopian perspective, I believe the fundamentals of this society are within us all. I have been exploring the way in which my mind conditions my present and confirms my beliefs, turning upside down an apparent dystopia into an inspiring utopia.

Fashion by definition is in constant change, which it is dictated by the worldviews of the present time in which that trend coexists. That worldview arose from an envisioning of the future, and that vision of the future arose from changes in technology.

This project is a very personal retrospective of my own self and the way in which ambition and passion towards the forthcoming inform my design practice. I believe augmented reality, digital clothing and big data will re-design the tomorrow. However, the algorithms of these have a tendency to oversimplify matters. My aim with this project has been to use the power of new technologies such as 3D printing, laser cutting and computer modelling, to reawake the attention to detail from the past and inform my vision of the future.